Design Talk

I have heard graphic design described in many different ways. Most people get it confused with Graphic Arts which is different than design. Its one of those occupations that acts behind the scenes of most businesses, and its something that very few individuals know about, and even fewer understand. Even graphic designers themselves think they understand what it is...but they really dont.

In todays business environment an independent (freelance) designer is expected to know both print and web design, flash, html, css, php and other forms of programming, marketing, advertising, copywriting and more. Since we usually deal directly with the business owners they usually like to only have to worry about outsourcing to one individual, instead of using 3 or 4 different professionals to complete their tasks.

Their is a huge drawback to these expectations which unfortunately the client ends up paying for. An independent graphic designer cannot be effective at all of the tasks they are expected to do. Although most say they can do it all, what quality is the customer actually getting? What is being sacrificed?

That is why the Graphic Designers of today, and the future, need to be asking themselves how they can build a team of professionals that specialize in the tasks that most clients need. Versus taking it all on themselves.

This is not a new concept, but its is rarely practiced. Most independent designers do not practice buidling a team because we are worried about giving too much away, or making less. When in reality we would make more while providing a better service.

Its a win win for all parties involved. We as graphic designers can focus on what tasks we are best at, while filling the gaps of knowledge and experience with other professionals. The client gets what they want by not dealing with 3 or 4 different vendors, and we provide them with a better product than we could have if we were working alone.

When you provide your client with a better product, at a fair price and always practice integrity...your business will flourish. Trust and loyalty will be developed, your clients will value your services and you will become a business partner.